A BRAND KNOWN FOR ITS EXPERTISE AND PASSION FOR CURLY HAIR.

The ancestor of the company founders, Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Till this day, Shea Moisture products use potent natural ingredients, such as Jamaican black castor, Manuka oil, Raw Shea Butter or 100% coconut oil, that are proven to deliver deep nourishment and ultimate care.

Whether your hair is curly, wavy, coily or in kinky locks, and whether you're looking for long-lasing moisture, curl definition, more strength or faster hair growth, Shea Moisture is here to help you. Find a new favorite hair ally in Shea Moisture!

Inclusively Exclusive

The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.

Modern Wisdom

Recipes handed down from a healer make for potent 21st century cures.

Sensory Solutions

Potent salves stimulate, soothe, surprise and speak to all the senses.

Cultures Cultivated

The best ingredients gathered from around the world and picked to complement perfectly.